Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 4 years of experience in marketing
- Experience managing cross-functional or cross-team projects
- Experience in product positioning, narrative, case studies, and development across channels like blogs, email campaigns, and event presentations
- Business-to-Business marketing experience in the digital advertising industry, ad tech, privacy, or similar
- Experience with marketing and sales operations, financial analytics, or other related analytical experience
- Experience in consulting and working with behavioral marketing data
- Demonstrated ability to develop and scale content including compelling narratives, thought leadership, case studies, and campaigns
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About the job
Online privacy is an increasingly important topic for people, businesses, and regulators alike. As a result, the digital marketing industry is undergoing a transformation. The industry-wide Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers the tools and building blocks to create thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking, while helping to keep online content and services free for all.
As a Product Marketing Manager, you'll be part of a team that leads marketing strategy and execution for the Privacy Sandbox initiative. You'll drive integrated marketing strategies and programs that communicate the value of this initiative to key audiences (including ad tech partners, publishers, advertisers, agencies, regulators, and press). You'll act as a collaborative partner to product, partnerships, and marketing teams to activate, launch, and grow Privacy Sandbox technologies. This includes developing positioning and messaging, creating and promoting content at scale, and sharing our message via online and in-person channels.
The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Build and execute marketing activations to support of Privacy Sandbox technologies and initiatives.
- Develop and execute components of integrated go-to-market plans that reach key audiences via online channels and at in-person events including narratives, collateral, blog posts, case studies, product positioning, and website copy.
- Work closely with product, partnerships, and marketing teams to develop product strategy, positioning and messaging, and communicate to the Ad Tech industry in an engaging way.
- Gather and analyze insights to support the development of content and to inform product development.