Center 1 (19052), United States of America, McLean, Virginia
Director, Enterprise Brand Identity
Job Description
We are searching for a Director to lead Enterprise Brand Identity for Capital One. In this role, you will lead the development, innovation, maintenance, and governance of Capital One's Enterprise Brand identity and naming systems. You will partner closely with cross functional groups across the Brand department, marketing teams, and business areas to develop and manage the Enterprise naming ecosystem and the identity systems for all business areas to make Capital One, our products, and our services easy to recognize, remember, and choose.
What you'll do
- Build and manage the Enterprise Brand identity strategy and elements for all existing and new businesses, products, services, etc including development, management, and oversight for all identity elements including
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- Logo, trademark, and lock up system
- Distinctive assets
- Product, service, and feature naming
- Digital assets, such as app tile system
- Business area identity systems
- Plastics architecture
- Physical structure identities
Who you are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:
- Your curiosity is endless. There's always something else to learn.
- You're flexible and not afraid of change-in fact you welcome the challenge.
- You share your point of view, but seek out what might be missing and listen.
- You have big ideas and know the best ones are driven by proof, persistence and patience.
- You're a storyteller. You simplify the complex and compel your audience to act.
- You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
- You care-about the work, your team and the customers you serve.
As a LEADER:
- You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
- You deeply invest in understanding the humans around you.
- You say what needs to be said and work hard to find the right words.
- You're an expert. You also know when you're not and need to find one.
- You use all this - to make things happen, create amazing work and inspire others.
Basic Qualifications
- Bachelor's degree or military experience
- At least 6 years of experience leading Brand strategy, Brand marketing, or Brand identity for a multi-product consumer Brand.
Preferred Qualifications
- 8+ years of experience leading and directing large, multi-discipline Brand marketing and design teams.
- 7+ years of experience at a Brand Agency, Consultancy or corporate Brand.
- Experience directly managing a team of 5+ people.
- Proven track record leading and managing a large consumer facing Brand including multi-product lines and product brands.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).