Product Marketing Manager, Payments Platform

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. 

The Product Marketing Manager, Payments Platform will expand the adoption of AppFolio’s payments platform, a key pillar of our success. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of the payments platform, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects.

Your impact 

• Build deep product and market expertise through direct customer conversations as well as market and competitive research.

• Work closely with the product management team to understand product features, benefits, and roadmap.

• Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.

• Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.

• Collaborate with the sales and services enablement teams to create collateral and education programs.

• Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable.

• Continuously analyze, tweak, and improve how we go to market with our payments platform based on deep data analysis.

Qualifications 

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Experience in marketing, product marketing, or product management - ideally with exposure to Finance, Accounting, and/or Real Estate.

• Excellent writing style and command of language to create a broad array of written communication.

• Great stage presence and presentation skills to lead both internal and external presentations.

• Proven ability to lead through influence and execute complex projects through cross-functional teams. 

• Analytical mindset with the ability to generate insights from customer, market, and performance data.

Must have

• A contagious positive attitude, seeing opportunities rather than obstacles and the ability to motivate cross-functional team members to come along for the ride.

• Confidence in your own ability and willingness to take the lead and play a proactive role in shaping our strategy.

• The ability to hold your own in discussions with senior leaders, never shy to speak up and advocate for your perspective.

• The capacity to create a vision for a different future and the tenacity to make your case for it to get others to buy into it.

• Being a self-starter who feels empowered to lead and acts rather than waiting for perfect data. 

• Deep curiosity, especially about our customers, our product, and our industry. 

• Capacity to deal with ambiguity and chart a path in new and unknown territory.