In thinking about the next generation of the company, BlackRock searched around the world to find a location that would force employees to shake up their old ways of thinking and challenge the status quo. BlackRock, headquartered in New York, New York, approached the groundbreaking of this office differently—looking beyond popular technology capitals of the world and, instead, seeking out cultures with a rich past.
The final choice? A country with 1,100 years of history: Budapest, Hungary. Watch the video above for a glimpse at BlackRock’s innovation hub in Budapest and to hear how a storied history leads to surprising new ideas.