Thank you for these recommendations. Although not specifically aimed at social media, I would recommend reading The Institute Way. The level of experience behind the writing and the unique approaches to strategic management make it an invaluable resource. It has been my go-to since reading it. Very inspirational book.
These days, social media is such a critical part of getting your brand out there and staying connected with your customers. But, even if you’re a social-savvy marketer or business owner, there’s always more to learn.
That’s why, this week, we’ve gathered some of the best reads from around the web on developing a strong social media strategy—one that will ultimately drive more business for your company.
- Read a great perspective on how not to pitch your business using social media. (The New York Times)
- Remember that a lot of buzz on social isn’t always a good thing. (Coca Cola)
- Check out these four big ideas for your social media strategy. (Inc.)
- Learn how to use Twitter to generate leads. (Under30CEO)
- Don’t keep your social strategy online—turn it into real life engagement. (Fast Comapny)
- Sign up to attend a great event on building your social media strategy. (Mashable)
- Make sure you’re following these 12 basic guidelines to make your Twitter strategy better. (12 Most)
- Improve your pinning (or get started) with this great guide on Pinterest business accounts. (Social Media Examiner)
Want more? Check out our great articles on social media strategy.
Sure, social media is a great way to promote your products—but you also want to engage and build relationships with your customers. Here are five food companies that get it, and the social marketing lessons you should learn from them.
We all love Instagram for sharing our personal photos, but the platform has also amassed a following of brands that are using it to reach their audiences in creative–and effective–ways. Check out how these companies are turning Instagram into their own successful marketing stage.