Why We Need to Rethink “Women in Tech”

by , February 24, 2012 — 33 Comments
Why We Need to Rethink "Women in Tech"

To a Silicon Valley outsider, it may seem like everyone out here is “technical.” Internet giants dominate the job market, and online start-ups are a dime a dozen. But when industry insiders describe someone as “technical” (e.g., “I’m looking for a technical co-founder”), it has a very specific meaning: that person can write code.

It’s in this context that the debate about women in tech gets interesting. On one side are those who complain that there aren’t really any women in tech; on the other are those who seek to prove that there are. Fast Company and The Huffington Post can be counted in the latter group—both published lists last year to honor the tech industry’s top women. HuffPo’s “18 Female Founders In Tech To Watch” and Fast Company’s “30 Most Influential Women in Technology” drew attention to talented and powerful women who are taking the tech industry by storm.

But if you look closely at the lists, an interesting fact emerges: Only about a third of the women on either list can code.

Conversely, nearly all of the top men in tech have software engineering backgrounds. Forbes’ 2011 list of “The World’s Most Powerful People” included tech industry leaders like Microsoft’s Bill Gates, Facebook’s Mark Zuckerberg, Google’s Sergey Brin and Larry Page, Amazon’s Jeff Bezos, and Baidu’s Robin Li—all men, all founders, all computer scientists.

Imagine your disappointment if only a third of the “Top Women in Music” were musicians. Similarly, it would be a little weird if an overwhelming majority of the leading women in medicine had never studied science. There are lots of ways to lead and shape an industry, but shouldn’t mastering the core of the craft rank near the top?

I bring this up not to disparage the “non-technical” women in tech. I am one of them. Last fall, Femme-o-nomics named me one of the “Top 50 Women to Watch in Tech.” I’m on the founding team of an online company, and I write about issues related to tech, so I was hugely honored to receive the recognition. That said, I’m the first to admit that I’m around tech more than I’m in it. If I were a Craigslist post, I’d be listed as “tech adjacent.”

Tech is a hot sector, and it’s exciting to see more women getting involved. But let’s not count our chickens before they hatch. We still have a long way to go before we reach gender equality at the core of the industry, and the recent boom of “women in tech” might be misleading. Just as having a website doesn’t necessarily make your new company a “tech start-up,” having a blog doesn’t necessarily make you a “woman in tech.”

I’m not saying that coding is all there is to the tech industry. There’s an important place for non-technical skills: Expertise in online business models, digital marketing, e-commerce, new media, social media strategy, gadgets, and IT infrastructure are all essential to the technology ecosystem.

But the fundamental building blocks of tech—the magic, if you will—come from the engineers who write code. They are the conductors in this symphony of 1s and 0s. Amber Reyngoudt, software engineer at Milk Inc., likened computer scientists to painters or sculptors: “We actually create something with our own hands and then say, ‘I made this.’”

So why is it so important to have more female coders in the tech world? Reyngoudt’s respect for the power to create highlights one of the most compelling reasons: Inspiring a new generation of women to learn computer science empowers female entrepreneurs to come up with unique solutions to new problems. Additionally, as more and more industries step into the digital age, tech will imbue every part of our economy. Computer science is a growing field, one in which we desperately need more top talent. And one in which women can’t be left behind.

Although tech industry women like Facebook’s Sheryl Sandberg and HP’s Meg Whitman deserve praise for their leadership, the tech world needs more coder role models like Google’s Marisa Mayer. Only then are we ever going to convince the next generation that computer science isn’t just for boys.

 

Photo courtesy of Ed Yourdon.

About the Author

Former strategy consultant by day and social entrepreneur by night, Anneke Jong is the Vice President of Business Development at Bread. A self-proclaimed designerd, tech-geek, start-up junkie, and performance storyteller, Anneke is always down to talk about social technology and the future of philanthropy. You can follow her on Twitter (@annekejong) or learn more at www.annekejong.com.

33 comments
Caroline
Caroline

The thing is, it's just a word right? Just because somebody tells you you can't code, doesn't mean they are right. I mean, if you can code, and the only thing one has to do is to tell you ' you can't code for shit because of who you are' to get you to quit, then, what the hell? People underestimate other people constantly. Challenge people who undermine you, if it's important that they recognize your value, or ignore them and do your thing. Don't internalize the bullshit people tell you. I know it's not easy and men have it better in this department, but if it's hard to change people's perceptions about a whole gender, it's not that hard to change their perceptions about you. Just write good code and be passionate about it.

Miss Coder
Miss Coder

@Alice, I don't agree with hardly anything you've said here. You come off as angry in your comment. If Zukerberg was a "genius" why would he have "flunked" out of Harvard? I'm sure that makes sense to you but that doesn't make any sense to me. Also, kids today are coding in elementary school & middle school, so someone starting in high school would already be behind eleven year olds and such. Technology waits for no one.

Another thing I hear CONSTANTLY from female coders I know is that they don't want to be programmers. They can code like fish in water but when asked if they'll pursue it, they say they're going into fashion design or "business", marketing, economics, graphic design (a la Ashley Qualls, who founded Whatevelife dot com at 14 & earned $1 million soon after. Google it). Anything but CODING. It's like even though they code, going into it is not even considered & I don't know why.

No offense but I think females (teens & women) want to be seen as sexy. Being a female doctor is depicted as being sexy (ER, Scrubs, House, General Hospital), but being a coder isn't. Being a lawyer, marketer, ect is considered acceptable and those women are depicted on TV as being desirable to men while still being professional. When is the last time you saw a female coder represented on TV, attractive, and with a boyfriend?

I often wonder what impact Bella Swan would've had if she had been a coder, working on a secret project on her computer at home. And Edward found her programming skills impressive. I'm willing to bet anything more girls would be interested in coding right now (but no, instead a bumbling fool is what impressed young girls). I merely brought up Twilight as a vehicle to get through to girls because of the impact & popularity it had with females.

Alas, this was a great article but I don't think more women will run to coding, they will run away from it (as they have been doing since the '80's) and continue to blame men & make excuses as to why women are not coding. These are all just excuses, pathetic ones at that.

Miss Coder
Miss Coder

@Nancy, I don't believe in the whole "Glass Ceiling" thing in regards to women in the management end of tech. Maybe we should stop waiting for men to HIRE us and give us jobs & start FOUNDING more companies ourselves??

@KATE, no offense but nice try in trying to take credit for the work that Jeff Bezos, Zuckerberg, Brin & others have done. My guess is, those companies were successful before you stepped on board. And I detect a little "sour grapes" in your tone when you said the people YOU have met haven't coded in 5+ years. So what? And what's your point? While mentioning Bill Gates you left out Jack Dorsey (Main co-founder of Twitter). He coded Twitter in the beginning and has done the code for his new venture called SQUARE, which allows credit card purchases to be made via smartphone.

Yes CODING is the Holy Grail of computer science & tech. Software is the backbone of this industry. Please don't try to downplay it just because you're an oddball in this industry who can't code. Stop putting coding down and go learn how to do it.

Joey
Joey

So would a male hobbyist-coder. You girls think we guys have it so easy, but we don't. Bill Gates and Mark Zukerberg are not typical cases. Also they had successful businesses before they went looking for VC funding.

You're at least lucky because you get to partially blame someone else for your lack of billions. I can only blame myself, and it hurts.

Joey
Joey

I love how anyone who disagrees is labeled a sexist. No wonder men are so quick to side against men at every turn. Yes we need more women in tech. Yes it's the fault of men for discouraging women from going into to tech.

a woman who codes
a woman who codes

Basically, most of the dudes on your list of computer scientists were hobbyist who NEVER finished a degree. A female hobbyist-coder would get laughed out of a job interview or shown the door by a VC.

alice
alice

i took my first programming course when i was 17 years old. i took more programming courses in college but decided to major in econ instead. i am the head of a department of the technical side of a tech company. i've been a geek my whole life. like when it wasn't cool. i consider myself a tech native.

why is it that bill gates, steven jobs and mark zuckerberg are considered genius programmers despite their not even having a B.S? --and all 3 probably flunked out of school. if they were women, this would not be tolerated.

you don't need a CS degree to be a master coder. but you do need to have taken some CS classes and have good problem solving ability.

more females need to take programming courses in high school. starting in college is almost too late.

Jill Meyers
Jill Meyers

I am an aerospace engineer who is quite offended at defining women technologists as only coders..i started out in the Air Force as a programmer but only wrote code for 2 years. That was 28 years ago. I have worked aircraft, radar, sonar, and comm system development. Am I not tech?

Kara LaFleur
Kara LaFleur

I'll be honest, I started out as a marketer, but out of necessity slowly started to learn how to get things done instead of waiting on a developer to "get to it." But as a direct result of that, I discovered that I really love coding, and learn more every day. As long as we're encouraging women to learn and participate rather than creating more silos that others can't access, especially young girls who need more female role models to look up to. There's a difference between wearing a badge of honor, and shutting people out, and we need to find a balance for that.

Mattie
Mattie

Women are going to have to make an effort if they want to stay technical. I hate to say because it's somewhat of a prejudice but when I women walks into a group meeting the first thing someone's going to think is that they are there for UI. However, that doesn't change the fact that there is simply more men in the industry than women. When you take that into account then there isn't really a discussion about whether men or women are more talented.

Michelle Blum
Michelle Blum

I disagree that a woman (or any person) is not in tech simply because they cannot or do not write code. This whole discussion is a semantic side-track, really. But no matter the definition, I believe it benefits society most when technology is being developed by people with diverse backgrounds and ideas.

Lisa
Lisa

Having been in a number of start ups, my observation is that more tech businesses fail because they cannot figure out a business model or make the operation work or can't manage the financials than those that fail because the code isn't good. The more savvy folks I've worked with understand that a successful product is more than code (a trite saying at this point.) And, they also understand the value of each area of the business as it contributes to a successful venture. Perhaps this article might be expanded to talk about why things beyond coding are deemed of less or no value?

Rachel T
Rachel T

I was in tech in the silicon valley, I left. I tried the programming route, but after 10 years of being passed over for promotion, being treated like the secretary by our department VP, and being told "girls can't write code, they don't have a logical enough mind." I gave up and left the tech sector. If we want more women in the technical fields, then quit driving them out.

Kyle
Kyle

As you say, talent is quantifiable, and I agree with your definition. My point still stands, on average I see far far fewer talented women than men in interviews. It's not a matter of opinion, it's a matter of fact. As I said previously, if you assume the pool of female developers to be significantly smaller than the pool of male developers, which it appears to be, then the talented to untalented ratios actually start to look about the same and the issue isn't so much that there are too few talented female developers, but rather that there are too few female developers, talented or otherwise.

Nothing my my comment was sexist, if you think something was, point it out and explain how it is.

Julia
Julia

Kyle,

Wow, this is sexist. Bravissimo.

What is the definition of "talented"? For me, "talented" in a commercial setting means somebody who's able to work efficiently, apply the best solutions, have them maintainable, learn fast and help the others to be efficient. I.e., who delivers the best value for every hour and buck spent. This is quite quantifiable, right, not some nebulous "feel" and "perception" stuff? From my experience, male and female developers (doctors, lawyers, mechanics etc) are on average equally talented with respect to solving problems and product delivery. But then it comes to a huge perception issue.

There was this famous example about musicians: male musicians used to be perceived more talented then female musicians. Everything changed after they started to hold auditions behind a screen, gender and race of the musician not to be seen. Then they discovered that both genders played with equal quality. I wish high tech finally graduates from kindergarten and starts to hold objective technical interviews, such as anonymous written tests, sample projects and looking at code samples, rather then endless talking and evaluation based on moods and perceptions. A common scenario to be seen is a manager lacking talent and common sense (interviewees evaluate too!).

BTW, perceiving women as lacking talent qualifies for rampant misogyny... And it discourages them from entering the fields more efficiently then anything else.

Julia
Julia

Well, I see this article as a gender difference in startups founders, no really about women in tech or tech women. While business men and women probably have an equal chance, more tech men succeed as startup founders then tech women. it can explain why "Only about a third of the women on either list can code". it's not like business women need to learn coding, but the ratio is skewed as a lack of technical women on those lists.

Is it because of the discrimination by investors? Such as it's enough for a tech men to have a viable idea and be able to implement it, while a woman should present a bullet proof business plan? Or because tech women more often get involved into startup projects doomed to fail? I find myself being approached on a regular basis by guys who cannot code, but would like a coding partner. Guys who failed to secure funding, lack useful skills, clear plans or just slackers and social butterflies who like to play an "entrepreneur"... There are articles promoting cronyism in picking a co-founder (yes, pick a friend, a white guy like yourself), but there are always those who

cannot convince potential friends...

It would be interesting to rewrite "The Social Network" story for "if Mark Zuckerberg was a girl".

Rhiannon314
Rhiannon314

I don't quite understand where you're coming from. Marisa Meyer, like all VPs at large tech companies, hasn't written meaningful code in years. Nor have Zuckerberg, Brin or Page. You simply can't when you're running a business and managing hundreds of people.

Why are Sheryl Sandberg's contributions less meaningful for women because she came up a different path? If your goal is to engage more women in the tech industry, discounting some of the few female tech executives because they lack your desired pedigree is not an effective method.

Kyle
Kyle

The first thing that needs to be agreed on before you can really even begin to have this discussion is to define exactly what you're talking about. Already in the comments there seems to be general confusion. To me, as a programmer, when I hear that there are too few women in tech, I think of fellow programmers, and honestly I tend to agree. I don't however agree that it's some sort of "problem" the software industry needs to fix, as I've never seen any evidence that the industry (speaking specifically about programmers and their managers) is doing anything to discourage women from programming. What I have seen, is that in the hundreds of interviews I've done trying to find talented programmers for various companies, very very few have been women, and nearly every last one of them wasn't talented enough to be hired. I currently work with a small team, we've got about 10 people, 9 of them male. The least talented individual in the group is the one women. I don't know why that is, or what can be done to improve that situation.

Why are there so few talented (and even untalented, I suppose adjusting for population size the number of talented to untalented female programmers is comparable for males) female programmers? Is it something upper management is doing? A lot of people have claimed there's rampant misogyny in the tech industry but I've honestly never seen it. Is it all happening behind closed doors? Have I just been incredibly lucky to always have worked at companies that treat all employes based on the quality of their work? Are our HR departments screening out all the female applicants before they even make it to technical interviews?

On the topic of female "technical" CEOs and such, that's really a completely different argument. A CEO, technical or not, I don't consider to be "in tech". Bill Gates for most of his carreer, was not "in tech", he ran a technical company. Having a technical background is prized in most tech companies because for the company it's domain knowledge. A CEO of a car manufacturer who had a background in mechanical engineering would likewise probably be thought higher of then one with an MBA as it's knowledge directly applicable to the day to day work the company does, you know, the stuff that actually makes them money. Likewise having enough of a background in tech to understand at least broadly what it is you're selling would allow someone in upper management to make better more informed choices. That does not however make that individual a person "in tech", anymore than being a CEO of a car manufacturer would make someone a person "in engineering".

As for the comment about "in tech" being too narrowly defined as programming and not including metallurgy, engineering, chemistry, etc. that is yet again a completely different argument. All those things fit under the umbrella of science, not technology (except engineering, although it would depend on exactly how it's being used whether it's science or tech). I have no personal experience to draw from, but I have heard that women in science fields are also largely non-existent, possibly for similar reasons that they aren't seen in the tech fields.

The strongest argument I've heard for why women aren't common in science, technology, math, and engineering, is that our culture discourages women from entering any of the "hard" fields, and instead pushes them towards home life, business, entertainment, and fashion. There was a fairly decent argument made that it starts out subtly with the design of barbie dolls, and girls children's shows, and further gets reinforced by the stereotypes seen across the board of scientists (evil or otherwise) and professors always being male. When was the last time you can think of that there was a strong female with a technical background depicted positively (not bumbling, demure, or otherwise constantly in need of help/rescuing) in any media you can think of, particularly one aimed at children? Now compare that to the number of "princess", homemaker, fashion or business depictions?

Rachel
Rachel

I agree with all the previous comments but I also think that "Women in Tech" are at about the same level as "Men in Tech" in terms of ability to write code - I work with as many women programmers as men. The difference in the examples in the article is that the men mentioned were more than coders - they had a vision. I can write the code if you tell me what functionality you want, but to come up with the next hot app, I would have to get away from the coding crunch and start "thinking". Then, when I had an idea, I would be able to instruct someone else on how to write the code :-) It's difficult when you're in an "execution" mode to transition to "strategy" mode.

So basically we need to get more women interested in the ground level of technology - programming - then as they rise through the ranks either in corporate environments, or in a garage, they can become influencers.

Miranda Miller
Miranda Miller

I think a lot of the women who would say they can't code can still grasp enough of it to understand how to use it to solve problems in tech. In leadership, especially, they aren't going to be doing the actual coding. I think it's important, but in my own experience, I went far enough into it to know it wasn't what I wanted to do as a career. So I wouldn't say I can code a site or a program. But I understand the concepts, I know how the different languages are used and where they might be helpful.

I like KT's point too... probably because I'm in the middle of nowhere in Canada :) It's yet another reason the Internet is wonderful and offers so much opportunity. You don't have to be in the epicenter of the Silicon Valley tech scene to carve out your own place in the space. I'm sure it helps, but it isn't a prerequisite to success.

Dominique Gagnon
Dominique Gagnon

This is most definitely a sensitive issue - so kiddos for raising it, and with such thoughtfulness.

I unfortunately do not think it is as black-and-white. It is too simplistic to say someone is a coder or not, and therefore yes-or-no does that make them worthy of consideration as truly a "woman in tech". There is a huge spectrum of gray from hardcore engineer (hacked all night for 20 years straight) to social media gal (guru of all things communicative since birth).

For example, I was a complete math geek growing up, was on route to a CS major in college (coded), and switched for other reasons in my last year. I got a business degree, but touched technology always...leading the development of custom enterprise systems as part of my consulting projects, led website and mobile development as part of launching new brands for large Fortune 100 CPGs. I just quit my job to found an internet company as Founder/CEO. Does that make me a woman in tech or not?

Leaving me aside, what about an engineer who becomes CEO and never codes a day in her life again, spending her time selling to investors and building a team? Or, a UX designer who weaves a vision of a product that goes beyond functionality and incorporates multi-dimensionality into the experience engineers execute upon? They all deserve recognition, and have the opportunity to launch meaningful changes in the industry.

At the end of a day, a tech company is comprised of tons of individuals with different skills - but they do not all act in silos. They all contribute to shape the final product and the experience it delivers consumers, one powered only at its backbone by engineering & coding know-how. I think all women involved in developing & launching amazing tech products deserve to be called women in tech.

Not having enough girls choose to study CS is a whole separate discussion that I see as separate from this one...for those that study CS, btw, do not always pursue a business career in tech.

Jess Nordell
Jess Nordell

Great discussion! And the analogy is an important one: how would we feel if the top "women in music" weren't musicians, but were instead A&R people, PR people, etc.? In fact, it's the way I feel when I learn that a great female musician isn't writing her own material, while a comparable male musician is.

As the founder and CEO of a new software company, I always-- when I'm talking to someone about the company-- begin by mentioning that I come from a physics background and used to be a C programmer. In the case of this business, I decided it made more sense for me focus on business, product, and strategy than code it all myself, so I brought on a Python developer. But I notice that many people assume that because I'm the "business person" (and perhaps because I'm a *lady* business person) I probably don't have a technical background. When people learn I'm starting a company, they often ask, "Do you have a technical co-founder?" before I've even said much-- assuming I couldn't possibly *be* the technical co-founder.

On the other hand, we have to understand that comments like this stem from the human habit of pattern-matching. We've developed pattern-matching as a survival mechanism ("Scary fangs" = "dangerous"; "Big eyes + small mouth" = "cuddly and friendly"). If there's a pattern of women-in-tech being non-coders, we assume women-in-tech are not coders. I think becoming a functioning adult in a fair society is largely a matter of being conscious of our own pattern-matching instincts and then actively subverting them.

Tess Snider
Tess Snider like.author.displayName 1 Like

Being a programmer doesn't make you a good manager, leader, businessperson, or entrepreneur. It's a different skill-set.

Most of those guys with programming backgrounds don't even really program much, anymore. I can attest, first-hand, that one of the men mentioned in the article was an exceptional programmer in his teens, when we were back in school, but my skills have probably zoomed way past his, since I have programmed

constantly, for my entire career, and he hasn't.

There is really no necessity for upper management at mature companies to need programming skills. It may have benefits, but there are plenty of jobs in larger, older companies that just don't need it. This is where we've traditionally seen a lot of women at the higher-levels in tech companies.

However, if you want to bootstrap a tech company in a garage, programming is possibly one of the most useful skills you can have. Google was LITERALLY operating out of a garage in Menlo Park, at one point. Right now, I am working at the dining room table at my boyfriend's house. Programmers don't need an office. They don't need infrastructure. They don't need staff. They don't need anyone to tell them what to do. They hardly even need money. They can just make things. A programmer is a human self-contained factory that can manufacture stuff that's worth money. That is some insanely powerful stuff!

Some proportion of technology leaders are always going to be people who created a new piece of technology that people wanted. If you can't do this without getting a pile of money and hiring up a team,

your barrier of entry is VASTLY higher.

So, yeah, I think there IS going to be a gender gap here, until we get more women banging out code on their keyboards.

Anneke Jong (author)
Anneke Jong (author)

I'm loving this discussion! These are exactly the types of conversations that need to be had. Thanks for taking the time to engage.

@Kate: I really, really appreciate your point about coding being put on a pedestal. Speaking as someone on the business side of tech, I completely agree that a strong business model and go to market strategy is hugely important. My concern is that as we move toward gender equality in the tech industry as a whole, the functions within the industry (technical vs. non-technical) will become increasingly polarized. We've already seen this in Corporate America, where functions like finance and marketing sometimes exhibit huge gender polarization and subsequently hierarchy. I have plenty of stories like @Jessica Kerr's in which I was brought into a meeting for my financial and strategic skills, but was dismissed by others as "just a marketing girl." I hate to see the gender hierarchy imbue our ability to value the importance of all contributions to an industry.

@Adda: I will be answering your last question in my next column. I don't like whining without solutions, so please stay tuned :)

@Meta Brown & @KT: I like your point, too. There's more to STEM than software engineering, and all technical fields would benefit from more women. I've focused on internet tech because that's my industry and the focus of this column, but I appreciate that you broadened the discussion -- really important topic!

KT
KT

It is too bad that this article seems to fail to recognize that technical women exist outside of Silicon Valley and outside of the start-up scene. The 10% of college computer science graduates who are women aren't all ending up in California, and most of them can code. Do they have to be extremely into self-promotion and flashy to be role models, or can girls be inspired to be technical because an aunt, mom, or family friend does a darned good job at a regular company programming? I'd think that a close role model would be at least as good as a far-off flashier one.

Judy Tyrer
Judy Tyrer

Perhaps the distinction is "Woman in Tech" vs. "Technical Woman". Kate's point about the importance of business skills is valid, but having business skills in a technical industry would make her a Woman in Tech. But a technical woman is a long word for techie and techies can code. True techies can code in LISP :-)

The reason coders are on a pedestal is because there aren't enough of them. Most everything that is rare tends to be highly valued. If it were hard to hire a good MBA as it is a good coder, MBAs would be on pedestals too.

Meta Brown
Meta Brown

While writing code is certainly technical, it used to be that "technical" referred to a wide variety of fields. Engineering, metallurgy, chemistry, mathematics and many other fields used to be part of the image conjured up by the word "technology." Today, we have a smaller proportion of women students in computer science than we had a generation ago, so if we define technical as "coder," we're limiting the pool of women available as technical founders and in other roles.

The emphasis on coding over all other technical skills in business startups has led to scads of similar businesses and a lot of product duplication. How about we look to the many women in technical fields other than computing to bring diversity, not just in gender, but also expertise and world view? Maybe then we'd see startups with more practical innovation and fewer copycat apps.

Jessica Kerr
Jessica Kerr

This piece makes a great point! There are degrees of "in tech."

As a female coder, I make an effort to avoid being channeled into project management, UI design, testing, business intelligence, or the other less-technical areas where women are more prevalent.

When I show up at a user group, first it's "You're a recruiter?" and then: "Oh, so you're a UI person?" No, I'm really a back-end Java developer!

The avenues of advancement for women are (subconsciously) mapped out, and senior developer and architect are not on that map. Those of us who want to stay technical have to make a conscious effort.

Liz
Liz

Maybe having more women who are "tech adjacent" and honest about it will help get more women into tech. As a female developer & tester, I'd rather work at a company with a few women in it than one with none at all -- even if those women are over in the marketing department.

Adda
Adda

Kate, I think you raise really good points and I had the same thought -- what made Mark Zuckerberg briliant was not that tied to his technical prowess -- yes he could execute very well, and that was important, but there is so much more to it.

I also think that designers esp. have a ton to contribute, especially those that focus on prod dev and UX.

That said, there is a lot to be said for knowing at least some code. I have been learning more and more (started off front-end, am now doing rails) and the further I get in coding and the more literate I become...it really just does change everything. My understanding of software has become much more nuanced.

Those are NOT business skills. But its the software industry, and being literate in the core function of it is one important part of a complete professional toolkit.

So how do we get more women to dabble in it? What makes them avoid it?

Kate
Kate

I'm not sure I agree with this piece. While I 100% support more female coders, I think one of the biggest problems with the existing tech community is that it holds coding up on some sort of pedestal ("the magic, if you will") and downplays the business sense which is at the core of many Web2.0 companies.

When was the last time that Sergey Brin, Jeff Bezos or Bill Gates wrote code? They've become iconic for what they've done since -- grow a phenomenal piece of technology into a billion-dollar business -- and I don't mean to disparage the incredible technical achievement involved. But I'm active in tech, and the vast majority of male coder tech CEOs I meet haven't coded in 5+ years. Is the fact that they have a computer science degree an advantage? Absolutely. Does it make them intrinsically better than tech CEOs with a different background? I'm not so sure.

If you're building SaaS, by all means require coding. But in a world where Gilt, ZocDoc and Pinterest are all examples of massively thriving "tech" companies, let's not kid ourselves: the business, the consumer experience and the technology all go hand-in-hand. It's a problem of Silicon Valley's tech scene that the sheer ability to code has been glorified in this manner.

Pam Selle
Pam Selle

I kind of love this -- there's a delicate balance (that I don't think I've found yet) between saying "hey, women in tech is technical women" and "but you can be technical too!"

I run, teach, and organize things around women in tech, and I'm almost seeing some run-away of "oh, I'm a women in tech" --- and they're a social media person.

I don't know the answer by any means. And I don't want to be what I call stack-elitist (i.e. when you talk to 'back-end' coders and they bash front-enders or designers -- that's bullshit), but I also want to encourage women to BE TECHNICAL.

Nancy
Nancy

I've been a techie for over 40 years. I've written code, done system engineering and made it to architecture.

Up until 20 years ago, a woman in technology got no where fast as it was a man's world only and if you could not hang with the guys, it was tough. Over the last 20 years it has gotten better, but there is still a glass ceiling when it comes to a woman in technology.

Funny thing is there is no issue at peer level. It is management who just can't seem to get past it when it comes to promotions, etc.

I hope it continues to get better. There are a lot of smart ladies out there. It is too bad we discourage girls from math and sciencce. It is going to be a big loss for all of us.