We all have our favorite: maybe it’s keyboard cat, maybe it’s the Old Spice guy, or maybe it’s the presidential candidates singing Call Me Maybe. Whatever your viral video of choice, you probably have watched it countless times, shared it with all of your Facebook friends, and can recite the whole thing on command (though you’d never admit it).
In short, viral videos are any brand or content creator’s dream. This excellent video created by PBS explores this fascinating cultural phenomenon, discussing what makes a video go viral and how you can use this powerful tool to get your organization’s message out to millions of viewers.
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