Before you start marketing a new product or brand, you need to define your “brand voice”—the tone in which you speak to and connect with your audiences. Not sure how to get started? We’ve outlined four exercises to help you hone in on your perfect style.
As an entrepreneur, there will come a time when you need to add experts to your team in everything from tech to marketing. But, how do you identify outstanding candidates—if you don’t really know the ins and outs of their jobs?
It’s an exciting milestone for new entrepreneurs: Your business has grown to the point where you need office space! What’s less exciting, of course, is actually finding that space. Read on for a few tips from someone who’s just gone through the process.
When you’re launching a company, it’s natural to want to work on your site or product until it’s perfect. But turns out, this isn’t the best approach. Here’s why, plus other common mistakes new entrepreneurs make.
When you spy a competitor who’s already launched “your” business idea, what you should do? Quit? Complain? This successful entrepreneur busts four common myths about how to view and handle competition.
As an entrepreneur, how can you know if the business you’ve thrown everything into will be around for the long run? Use these tips to start tracking your progress, analyzing the right metrics, and making sure your start-up on the road to success.
Interviewing with a start-up? You have two goals: to present yourself as the right candidate and to make sure you actually want the job. Here are a few smart strategies that will help you do both.
Raising funding is a critical part of starting a business, but it’s no easy feat. Whether you’re in the middle of raising or just trying to figure out where to start, we’ve got the best fundraising reads from around the web.
You often hear start-ups boasting about how many millions of users they have—but this number actually does little to tell the health of a company. Instead, focus on these three stats that really matter.
When a friend offers you a job at her booming start-up, it can feel like you’ve hit job-search gold. But before you turn your friend into your boss, consider these important pros and cons.
