A Career at Rheem: Where Comfort Is Your Calling
At Rheem, we're dedicated to bringing comfort to people's lives. And, as a leading global manufacturer of heating, cooling, and water heating equipment, we're innovating all-new ways to deliver just the right temperature while saving energy, water and supporting a more sustainable future. It's an exciting challenge requiring a team of talented, passionate people with diverse skills. From engineers to accountants, sales professionals to support experts, Rheem depends on people to power our innovations. Join the team and help shape the future of products that impact people's lives daily.
The Marketing Manager - Smart Connected Products develops marketing and communication strategies, plans & executes marketing campaigns/product launches, leads the design and production of marketing materials, and drives the ongoing marketing and advertising needs for programs and products. This role will work closely with the product management, IoT teams, training and brand teams to execute best in class go-to-market plans for all customers - including, but not limited to, plumbers, homeowners, and utility partners.
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This position is for our Water Heater Division located in Roswell, GA.
WHAT YOU'LL DO
• Serve as the marketing lead and subject matter expert for smart connected products and associated apps
• Brand stewardship: protect, and support brand identity and messaging.
• Manage external advertising agencies, partners, vendor relationships and contractors.
• Collaborate with enterprise and matrix organization to develop compelling messaging, content and tools for smart connected product ecosystem.
• Manage program/ product commercialization/GTM efforts including assets for marketing, sales, training, and partners.
Qualifications:
WHAT YOU'LL NEED
• Bachelor's Degree in Marketing, Communications, or related field.
• 7+ years of hands-on marketing experience with focus on product marketing, marketing communications or related field.
• Excellent communication skills, written and verbal, with attention to detail and accuracy.
• Experience working across digital and traditional media channels including Display, Paid Social, SEM, and Print and developing integrated. marketing campaigns
• Strong project management skills and a track record of success meeting deadlines.
• Demonstrated ability to lead cross functional teams and/ or agencies to drive successful results.
• Proficient computer skills and knowledge of relevant software such as MS Office Suite, Adobe, and asset management systems
• Working knowledge of graphic design, digital, print and web design concepts as lead nurture email campaigns, database segmentation and dynamic landing pages
HOW TO STAND OUT
• Proven success in driving the go-to-market strategy for product launches
• Proven success in developing comprehensive marketing strategies, plans and budgets
• Certifications and ongoing skills development in marketing field
• Content or writing samples demonstrating proficiency in developing compelling audience messaging, product brochures and literature
• Graphic design samples from successful campaigns
• Experience with reward/ loyalty programs and fulfillment
• Success with managing marketing and user acquisition for subscription-based programs and products
Rheem is an Equal Opportunity Employer
Notice to Third-Party Recruitment Agencies:
Please note that Rheem and its subsidiaries do not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed Recruitment Services Agreement, there will be no obligation to any referral compensation or recruiter fee.
In the event a recruiter or agency submits a resume or candidate without an agreement, Rheem and its subsidiaries shall explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of Rheem.
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