Minimum qualifications:
- 3 years of experience in account management and programmatic media.
- Experience in digital marketing, measurement and attribution, marketing analytics, programmatic advertising, or programmatic marketing.
- Experience in executive communication, data representation, presenting to executive audiences, account management, account planning, digital advertising, agency management, or digital agency.
- Ability to communicate in English fluently to communicate in this customer-facing sales role.
- Experience in account management and programmatic media managing digital advertising campaigns.
- Experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
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About the job
gTech's Professional Services team takes a creative, collaborative, and customer-centric approach to provide foundational services and forward-looking business solutions to top advertiser and publisher customers. Through technical implementation, optimization, and key solutions, gTech Professional Services helps customers attain their business goals while building long-term capabilities.
As a Programmatic Specialist, you will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for agencies, and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You'll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
Responsibilities
- Develop new solutions based on customer needs and market insights in partnership with internal products, Go-to-Market, scaled teams and vendors. Test, iterate, incubate and scale these for regional impact.
- Deliver campaign excellence through product consultations and implementing solutions in Display and Video 360 developing campaign strategy, building campaigns, and monitoring and optimizing for spend and performance to meet and exceed customer marketing Key Performance Indicators (KPIs).
- Use advanced optimization techniques across Google, mobile, and video to optimize marketers display spend, analyze trends and develop bid strategies, manage creative assets, and make budget allocation decisions across the book of business.
- Create and support multi-product solution promotions and collaborate with the in-market sales team to create a growth strategy for potential advertisers while achieving their business objectives.