Group Brand Manager, Critical Care

Job Description

For over 50 years, the Critical Care business within Edwards Lifesciences (NYSE: EW) has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we're committed to creating a world where every patient who should be monitored will be monitored with smart technology.

With this impactful vision in mind, we are now embarking on becoming an independent business from Edwards, a process that we currently expect to be completed by January 2025.

As Critical Care transitions to an independent company, we will continue to benefit from the expertise and experience of 4,000+ dedicated global employees, a vibrant innovation engine with strong investment in our future pipeline, and strong sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions powered by A.I. to clinicians, and expand into new care settings.

• Develop and manage brand initiatives with increasing complexity and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
• Collaborate and strategize with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partner with product marketing on NPD to develop positioning, value proposition, messaging platform, and product names; ensure alignment across product portfolio, within BU and corporate brand architecture
• Scope market research initiatives and incorporate insights to support decision-making
• Collaborate and coordinate across multiple functions, including product management, convention management, clinical affairs, legal and regulatory affairs, to ensure timely and accurate completion of projects
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Oversee creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
• Oversee consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
• Develop and champion the Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Oversee multiple budgets items, managing expenditures to ensure alignment with marketing strategies
• Develop complex department operational procedures and processes that foster effective communications and collateral
• Establish metrics to track program effectiveness and ROI
• Other incidental duties

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Extensive knowledge and understanding of brand strategy
• Extensive knowledge and understanding of brand communication channels; print, digital and new media production
• Extensive understanding of related aspects of brand marketing concepts and principles
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control