The ideal candidate will thrive in a fast-paced environment. This person should have confidence in regularly interacting with key stakeholders (Sales, Healthcare Systems, Medical, etc.) and be able to work collaboratively.
Primary responsibilities include participation in the strategic planning process and development of the annual marketing plan, development, execution, and evaluation of strategies and tactics for Health Care Professionals.
Main Responsibilities:
Manage the logistical aspects of Peer-to-Peer programs, content development and Key Opinion Leader (KOL) management in collaboration with medical affairs and medical education agency.
Act as Sales Liaison - Collaborate with training and field sales to rollout new materials/initiatives for national business meeting, POA and ad-hoc trainings needed to support strategy or respond to market events. Develop clear communications for Sales Force to reinforce messaging and resources to support brand strategy. Manage engagements with Field Advisory Committee to collect key insights from Sales Team.
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Develops and manages effective relationships with agencies that support key initiatives. Ensures alignment with brand director then owns projects from start to finish.
Work with Market Research and Competitive Intelligence (CI) teams to conduct quarterly projects to address key business questions and monitor competitor activities.
Work with congress leads to ensure optimal presence and execution at key congresses.
Accountable for managing team Advertising and Promotion budget.
Accountable for proactive management of marketing activities they are leading to assure compliance with internal Company and external requirements.
Qualifications:
Bachelors' degree in business, marketing, communications, life sciences
Minimum 2-4 years relevant health care experience (can include biologics, medical device or pharmaceuticals) in sales, marketing or related experience that should include 1-2 years product management experience.
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Our Benefits
CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what's available to you as a CSL employee.
About CSL Behring
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.
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