Job Description
Company Summary
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.
Position Summary
As the Associate Manager, Media & Digital Marketing, you support the strategic development and execution of media and digital marketing initiatives across paid, owned and earned channels designed to build brand awareness, engagement, purchase preference and sales across a subset of our brands. Works closely with internal brand teams, media agency partners, consumer insights/analytics dept, field marketing and sponsorship teams to support the development of national and local media and digital executions. A strong project manager, you oversee programs from inception through execution and reporting, ensuring successful delivery against goals.
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Responsibilities
- Supports the development, execution and optimization of traditional media and digital marketing programs, including but not limited to TV, OOH, radio, digital and social advertising, search marketing (SEO/SEM), email communications, and website design/development, that directly align with brand business objectives and reach target consumers, leveraging both English and Spanish language media
- Collaborate with external media agencies, technology/media supplier vendors, and across internal departments to effectively manage multiple projects for assigned brands
- Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
- Collaborate with agency and internal finance teams to manage monthly forecasting & billing activities
- Keep informed of industry activities as well as new media and digital strategies, resources, opportunities, and best practices via meetings with vendor community and industry research
- Help drive innovation in a "test and learn" culture
- Ensure that all CBI media and digital programs meet beverage alcohol legal requirements
Minimum Qualifications
- Bachelor's degree
- 3-5 years of traditional media and digital marketing experience
- Understanding of digital advertising (programmatic, direct, social, search, etc.) trends, developments, and technologies
- Understanding of traditional media TV, Radio, OOH, Print, etc., with most time spent in media strategy planning position
- Demonstrable experience in programmatic media, with strong understanding of the technology and processes required to be successful and the ability to lead the organization in the execution of programmatic strategies
- Detail-oriented with excellent critical thinking and problem-solving abilities
- Strong analytical and project management skills
- Excellent communication (written and verbal), presentation and interpersonal skills, foster communication up and down the organization, positively influence through communications
- Self-starter, self-motivated and a team player
- Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial, agile environment
- Possesses a spirit of intellectual curiosity, creativity, and innovation
- Proficient in Excel, Word, and PowerPoint
Preferred Qualifications
- Media agency experience and/or digital/interactive agency experience a plus
Physical Requirements/Work Environment
- Must be at least 21 years of age
- Must be able to work in a professional corporate office environment.
- Must be able to sit/stand for long periods of time and work on a computer for extended periods.
- Must be able to lift up to 25 lbs. on a regular basis
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Location
Chicago, Illinois
Additional Locations
Job Type
Full time
Job Area
Marketing
The salary range for this role is:
$92,500.00 - $141,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.