Take your company to the next level with these tips on brand building, creating a brand, marketing, and more.
Your company evolves over months and years, and so should your messaging. Our PR expert shares a few ways to shake up your communications.
There’s a huge marketing resource that goes untapped by many businesses: your biggest fans. Here’s how to leverage them to promote your brand.
Before you start marketing a new product or brand, you need to define your “brand voice”—the tone in which you speak to and connect with your audiences. Not sure how to get started? We’ve outlined four exercises to help you hone in on your perfect style.
Social media has given everyone a platform to air their gripes, and your company is bound to end up on the receiving end of that negativity at some point. The next time you’re dealing with a profanity-laced Facebook comment or tweet, try this.
Promoting your company is a critical part of growing your business, but there’s a fine line between effectively talking about your brand and using every opportunity possible to brag about your company. Here’s how to avoid stepping over it.
Want to blog for your company, but not sure your product or service is exciting enough to share? Think again. No matter what you’re promoting, here are four easy ways to create a blog that your audience will love.
A journalist won’t call you back. The best part of your story is left out. You don’t get selected to speak at an event. One of the most frustrating parts about doing PR for your company is that you can’t control it. Well, turns out, sometimes you just have to take the high road. Here’s why.
Whether you’re gearing up for a product launch or mapping out your company’s annual promotional activities, it’s a smart idea to put together a PR plan. We’ll show you six important elements to include to ensure that you’re set up for success.
Sharing your expertise (and brand) with an audience? Here are five steps to take before you get up on that stage to make sure you most genuinely connect with people, get your point across in the time allotted, and (most importantly) don’t pass out.