Entrepreneurship Articles

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Brand Voice
, May 22, 2013

Before you start marketing a new product or brand, you need to define your “brand voice”—the tone in which you speak to and connect with your audiences. Not sure how to get started? We’ve outlined four exercises to help you hone in on your perfect style.

130521 Hey Cookie

From One-Day Gig to Growing Business: A Q&A With Hey, Cookie’s Christa Hill

May 21, 2013

Christa Hill of Hey, Cookie doesn’t have a brick-and-mortar business—instead she started out selling her cookies in parks and bars. We caught up with Christa to talk about how she turned her quirky side project into a budding business.

Budgeting Freelancers

Thinking About Freelancing? How to Prep Your Budget

May 20, 2013

Breaking away from the 9-to-5 to freelance can be immensely rewarding. But it can also be terrifying—especially when it comes to your finances. Here’s how to establish a solid financial plan now so you can be confident when you go out on your own.

Emily Maynard

Balancing Motherhood & My New Business: A Q&A With Emily Maynard

May 17, 2013

You probably recognize Emily Maynard as the sweet, Southern, single mom from The Bachelor and The Bachelorette. But now, she’s making her mark on the world beyond reality television by launching her first business. We sat down with her to learn more.

  • Hire for Positions You Dont Understand
    How to Hire for Positions You Don’t Understand
    ,, May 17, 2013

    As an entrepreneur, there will come a time when you need to add experts to your team in everything from tech to marketing. But, how do you identify outstanding candidates—if you don’t really know the ins and outs of their jobs?