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Before you start marketing a new product or brand, you need to define your “brand voice”—the tone in which you speak to and connect with your audiences. Not sure how to get started? We’ve outlined four exercises to help you hone in on your perfect style.
Christa Hill of Hey, Cookie doesn’t have a brick-and-mortar business—instead she started out selling her cookies in parks and bars. We caught up with Christa to talk about how she turned her quirky side project into a budding business.
Breaking away from the 9-to-5 to freelance can be immensely rewarding. But it can also be terrifying—especially when it comes to your finances. Here’s how to establish a solid financial plan now so you can be confident when you go out on your own.
You probably recognize Emily Maynard as the sweet, Southern, single mom from The Bachelor and The Bachelorette. But now, she’s making her mark on the world beyond reality television by launching her first business. We sat down with her to learn more.
As an entrepreneur, there will come a time when you need to add experts to your team in everything from tech to marketing. But, how do you identify outstanding candidates—if you don’t really know the ins and outs of their jobs?
It’s an exciting milestone for new entrepreneurs: Your business has grown to the point where you need office space! What’s less exciting, of course, is actually finding that space. Read on for a few tips from someone who’s just gone through the process.
Ever thought about starting your own business—right out of college? These two women did it, and today they’re sharing their advice on what all new grad-turned entrepreneurs should know.
Want to open a bakery, restaurant, or catering kitchen? Check out this advice for getting through each phase of the process—from leasing to building—from someone who’s been there.
When you’re launching a company, it’s natural to want to work on your site or product until it’s perfect. But turns out, this isn’t the best approach. Here’s why, plus other common mistakes new entrepreneurs make.
Social media has given everyone a platform to air their gripes, and your company is bound to end up on the receiving end of that negativity at some point. The next time you’re dealing with a profanity-laced Facebook comment or tweet, try this.