When you come up with a great idea—whether it’s for a new business, a way to innovate within your company, or a personal project—it’s exciting. You feel energized and creative. You really feel like this is going to go somewhere cool. You see a world of possibilities in front of you.
Then, you start actually working on making it happen. And, if you’re like most people, you hit a slump. The idea’s not new anymore, so it isn’t as exciting—just a lot of hard work, possibly with no end in sight or reward in the immediate future. This “project plateau” is where many good ideas go to die.
Author Scott Belsky interviewed hundreds of people who have successfully made it through this dip in the creative process, and shares what he learned in this talk. If you want to make sure your idea actually becomes a reality, this is a great place to start.