Susan McPherson is senior vice president/director of global marketing at Fenton, a leading public interest communications firm. McPherson focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She's a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences. She serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses. She also is a member of Echoing Green's Social Investment Council and Social Media Week's NY Advisory Council. Additionally, she serves as an adviser to the non-profits: Plant A Fish, She's The First, The Adventure Project, and The OpEd Project. Follow Susan on Twitter @susanmcp1.