Alex Honeysett is Communications and Promotions Director at Channel One. She is an avid bookworm and an international communications and public relations expert. While she spent her formative years defending corporate brands from naysayers, she is now passionate about helping brands become better digital storytellers. And when she isn’t promoting other people’s stories, she’s writing her own. Slowly. Say hi here!
If you want to keep your followers, make sure you’re avoiding these five habits on your company’s social media pages.
Business might be slow, but that doesn’t mean you should check out completely this summer. Here are four (fun!) ways you can engage your customers on social media.
Before you start marketing a new product or brand, you need to define your “brand voice”—the tone in which you speak to and connect with your audiences. Not sure how to get started? We’ve outlined four exercises to help you hone in on your perfect style.
Social media has given everyone a platform to air their gripes, and your company is bound to end up on the receiving end of that negativity at some point. The next time you’re dealing with a profanity-laced Facebook comment or tweet, try this.
Promoting your company is a critical part of growing your business, but there’s a fine line between effectively talking about your brand and using every opportunity possible to brag about your company. Here’s how to avoid stepping over it.
Want to blog for your company, but not sure your product or service is exciting enough to share? Think again. No matter what you’re promoting, here are four easy ways to create a blog that your audience will love.
A journalist won’t call you back. The best part of your story is left out. You don’t get selected to speak at an event. One of the most frustrating parts about doing PR for your company is that you can’t control it. Well, turns out, sometimes you just have to take the high road. Here’s why.
You’ve launched your company, you’ve built a website, and now you want to make sure you’re found in the vast sea of the web. To learn more, we sat down with SEO expert Jill Laise on what (really) matters to search engines and how you can boost your rankings.
Whether you’re gearing up for a product launch or mapping out your company’s annual promotional activities, it’s a smart idea to put together a PR plan. We’ll show you six important elements to include to ensure that you’re set up for success.
Hashtag campaigns are a hugely effective way to spur conversation with your online audience. But with all that noise in the Twitterverse, how do you make an impact? Here are four easy tips to ensure you pick a hashtag that gets noticed.
